{"title":"Books","description":"","products":[{"product_id":"avant-mag-volume-1-an-anthology-of-american-workwear","title":"AVANT MAG: An Anthology Of American Workwear","description":"\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this first volume called An Anthology of American Workwear, Avant digs into workwear clothing during the California Gold Rush.\u003c\/p\u003e\n\u003cp\u003eConversations with Brit Eaton, denim archeologist and Rin Tanaka, founder of The Inspiration Show, discussing denim hunting with Bryan and Melody Kahtava, and portrait Jacob Davis, the inventor of the rivet.\u003c\/p\u003e\n\u003cp\u003eThis issue explores United Costume, one of the most reputed costume houses of Hollywood and investigates the love of American workwear in Japan.\u003c\/p\u003e\n\u003cp\u003eYou'll also be tought how to recognize the era of a clothing according to it’s tag and bring you into the real story of the Californian Gold Rush.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTORIES \u0026amp; TALES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Denim Hunters : they explore gold mines and ghost towns to find old denim\u003cbr\u003e• A view from United Costume, the most famous costume house in Hollywood\u003cbr\u003e• The Portrait of Jacob Davis, inventor of the rivet : the man behind Levi’s success • One Century of Workwear in the movies\u003cbr\u003e• Heritage Brands gets a second life\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINTERVIEWS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Wouter Munnichs, denim specialist and founder of Long John\u003cbr\u003e• Larry McKaughan, founder of Heller’s Cafe and vintage collector • Josh Sirlin, founder of Black Bear Brand\u003cbr\u003e• Brit Eaton, denim archeologist\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eART \u0026amp; ILLUSTRATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Unique cover painting made by Mark Maggiori for Avant Magazine.\u003cbr\u003e• Instants from the Past : a serie of antique pictures collected by Bandit Photographer • Road Trip, watercolor illustrations of the West America by Magali Brueder.\u003cbr\u003e• Workwear Still Life, photographies by Gauthier Borsarello.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eEric Maggiori\u003c\/p\u003e","brand":"Outpost Vintage Co.","offers":[{"title":"Default Title","offer_id":56602967540037,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/7407\/6997\/files\/Outpost_54van54.jpg?v=1765395978"},{"product_id":"avant-mag-an-anthology-of-western-wear","title":"AVANT MAG: An Anthology Of Western Wear","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eIn this issue, AVANT goes to meet the first cowboys who populated the American West. You'll get to know how the great painters and Hollywood have greatly contributed to mythologize the image of the cowboy.\u003c\/p\u003e\n\u003cp class=\"\"\u003eOf course, and this is the primary function of AVANT: to not forget to talk about clothes and style, on the contrary. So, this issue traces the evolution of the Western style, focusing on the history of two of its most iconic pieces: the Western shirt and the Stetson hat.\u003c\/p\u003e\n\u003cp class=\"\"\u003eYou'll be told the story of one of the greatest rodeo tailors of all time: Rodeo Ben, the man who designed the first Wrangler jeans.\u003c\/p\u003e\n\u003cp class=\"\"\u003eConversations with Cowboy Phil Rupp, a sunny character who collects fancy cowboy suits and shirts, Courtenay De Hoff, a cow girl turned to television host, Barbanera’s designer and creative director Sergio Guardiand vintage collector Bernie McMahon are all included in this issue.\u003c\/p\u003e\n\u003cp class=\"\"\u003ePrefaces are written by two legends of the West: Steve Weil, grandson of Papa Jack Weil, founder of Rockmount Ranch Wear, and Lynn Downey, former Levi Strauss and Co. historian and a specialist in the history of dude ranching.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach story lets us dive into the history of the United States - especially the West - and offers a modern perspective on the way these clothes have influenced the course of history and continue to interact with our society today.\u003c\/p\u003e\n\u003ch3\u003eSTORIES \u0026amp; TALES\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eHow the Arts have mythologized the American cowboy : \u003c\/strong\u003eHere is how simple cowboy farmers became eternal and universal figures of America.\u003cbr\u003e• \u003cstrong\u003eThe Western shirt, an American identity : \u003c\/strong\u003eFirst worn by \u003cem\u003eVaqueros\u003c\/em\u003e in the 19\u003csup\u003eth\u003c\/sup\u003e century, the Western shirt has become the symbol of cowboy culture and identity.\u003cbr\u003e• \u003cstrong\u003eThe Origin of the Stetson Hat : \u003c\/strong\u003eCreated by John B. Stetson during a trip to the American West, the Stetson hat would rapidly become the headgear of millions of Americans.\u003cbr\u003e• \u003cstrong\u003eBlack cowboys: a forgotten history : \u003c\/strong\u003eLong erased from history books, Hollywood movies and rodeos, black cowboys are now slowly finding their place, mainly thanks to culture and fashion.\u003cbr\u003e• \u003cstrong\u003eDude Ranch Duds : \u003c\/strong\u003eAt the end of the 19\u003csup\u003eth\u003c\/sup\u003e century, some ranches in the Western territories began to welcome guests. This will, indirectly, contribute to the mass diffusion of the western style in the popular culture.\u003cbr\u003e• \u003cstrong\u003eDude Ranch Duds : \u003c\/strong\u003eAt the end of the 19\u003csup\u003eth\u003c\/sup\u003e century, some ranches in the Western territories began to welcome guests. This will, indirectly, contribute to the mass diffusion of the western style in the popular culture.\u003cbr\u003e• \u003cstrong\u003eFrom suffragettes to Marilyn Monroe: the rise of women’s jeans : \u003c\/strong\u003eSome brands, like Levi’s and Lee, have accompanied this feminization of jeans, adapting the cuts and models to the female body.\u003c\/p\u003e\n\u003ch3\u003eINTERVIEWS\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eBernie McMahon \u003c\/strong\u003e: He is proof that the American West has no borders: in fact, he was born and raised in Melbourne, Australia.\u003cbr\u003e• \u003cstrong\u003eCowboy Phil Rupp\u003c\/strong\u003e : \u003cspan\u003eHe is, quite possibly, the classiest cowboy in the United States. He is Phil Rupp, known to all as Cowboy Phil. A man who, in himself, is an ode to nature and colors.\u003cbr\u003e\u003c\/span\u003e• \u003cstrong\u003eCourtenay De Hoff\u003c\/strong\u003e : She grew up on a ranch in Kansas, as a little horse-riding cowgirl, and has worked in mainstream television in America for over a decade.\u003cbr\u003e• \u003cstrong\u003eJoe David Walters\u003c\/strong\u003e : He is an actor, musician and owns a company called Union Western Clothing which is making suits for rock stars.\u003cbr\u003e• \u003cstrong\u003eSergio Guardi\u003c\/strong\u003e : Born and raised in Italy, Sergio Guardi took a liking to the cowboy genre when he was a child.\u003c\/p\u003e\n\u003ch3\u003eART \u0026amp; ILLUSTRATIONS\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eElectric Desert\u003c\/strong\u003e : A masterpiece from western painter Mark Maggiori.\u003cbr\u003e• \u003cstrong\u003eImages of the West\u003c\/strong\u003e : Twelve images of cowboys, which immediately immerse us in the spirit of the West.\u003cbr\u003e• \u003cstrong\u003ePrivate Collection\u003c\/strong\u003e : Rare pieces of Western Wear from the collections of Bernie McMahon, Joe David Walters, Eric Maggiori and Wouter Munnichs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eEric Maggiori\u003c\/p\u003e","brand":"Outpost Vintage Co.","offers":[{"title":"Default Title","offer_id":56602976846149,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/7407\/6997\/files\/Outpost_53van54.jpg?v=1765396131"},{"product_id":"avant-mag-an-anthology-of-american-militaria","title":"AVANT MAG: An Anthology Of American Militaria","description":"\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn this second issue, An Anthology of American Militaria, Avant digs into military clothing with particular focus on the U.S. armed forces during the Great Wars of the 20th century.\u003c\/p\u003e\n\u003cp\u003eConversations with Paul Milbury, Bob Chatt, and Jeff Spielberg are included, three vintage dealers and collectors passionate about History and Militaria. This issue talks with eight experts about the impact of social media on the vintage market. Avant discusses the deontological limits associated with collecting Militaria.\u003c\/p\u003e\n\u003cp\u003eExploring the West Coast Militaria collectors show in Pomona, an event you definitely can’t miss if you’re a Militaria fan. This issue teaches you how to decipher the labels attached to military garments.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSTORIES \u0026amp; TALES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eDenim Nation Army : \u003c\/strong\u003eDiscover why U.S Army and Navy factions started to wear blue denim at the beginning of 1900’s.\u003cbr\u003e• \u003cstrong\u003eFull Painted Jackets : \u003c\/strong\u003eRead the story of the American aviators who took intense delight in customizing their A-2 jackets with diverse patterns. \u003cbr\u003e• \u003cstrong\u003eUSMC P41 :\u003c\/strong\u003e The P41 utilities are one of the most iconic military workwear uniforms of the 20th century.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINTERVIEWS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eMax Sardi\u003c\/strong\u003e : Shop manager of The Real McCoy’s London store, he is one of the first to share his knowledge on the Internet through the blog, Sanforized.\u003cbr\u003e• \u003cstrong\u003eCharles Lemons \u003c\/strong\u003e: The historian released a collection of books called \u003cem\u003eUniforms of the Us Army Ground Forces 1939-1945\u003c\/em\u003e, a reference for every militaria fan.\u003cbr\u003e• \u003cstrong\u003eJeff Spielberg\u003c\/strong\u003e : After more than thirty years in the business, he now houses one of the largest collections in the world.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eART \u0026amp; ILLUSTRATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eDistant Rain\u003c\/strong\u003e : Unique cover painting by Brett Allen Johnson made exclusively for \u003cem\u003eAvant Magazine\u003c\/em\u003e.\u003cbr\u003e• \u003cstrong\u003eMemories of War\u003c\/strong\u003e : A series of WW2 pictures from Nick Soderstrom’s personal collection.\u003cbr\u003e• \u003cstrong\u003ePrivate Military Collection\u003c\/strong\u003e : Thirty-two rare pieces of military clothing from the collections of Eric Maggiori, Tom Gruat, and Gauthier Borsarello.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eEric Maggiori\u003c\/p\u003e","brand":"Outpost Vintage Co.","offers":[{"title":"Default Title","offer_id":56602987790661,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/7407\/6997\/files\/Outpost_52van54.jpg?v=1765396226"},{"product_id":"avant-mag-an-anthology-of-american-workwear-part-2","title":"AVANT MAG: An Anthology Of American Workwear Part 2","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThis fourth issue is once again dedicated to American Workwear and is a sequel of the first issue, which was published in February 2019.\u003c\/p\u003e\n\u003cp class=\"\"\u003eIn it, Avant tells the story of Chinese immigrants during the Gold Rush, the discovery of rare Levi’s pants from 1880 in a California mine, and of these details which collectors love, like vents holes on work shirts, or the famous “chinstrap.”\u003c\/p\u003e\n\u003cp class=\"\"\u003eLevi Strauss \u0026amp; Co.’s former historian, Lynn Downey, also looks back on her journey, while Taiwanese vintage aficionados explain to us why vintage is rising in Taiwan.\u003c\/p\u003e\n\u003cp class=\"\"\u003eThis issue also converses with Akira Tsuchida, owner of Japanese store Mushroom Vintage, and Michael Harris, the author of Jeans of the Old West.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach story lets us dive into the history of the United States and offers a modern perspective on the way these clothes have influenced the course of history and continue to interact with our society today.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eSTORIES \u0026amp; TALES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eChinese immigration during the Gold Rush : \u003c\/strong\u003eHere’s a focus on a part of American history which isn’t put forward enough.\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eThe first Stronghold of workwear in Los Angeles : \u003c\/strong\u003eIts iconic logo, its unforgettable mascot, and a name that rocks: Stronghold is one of the most prized American workwear brands among collectors.\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eUnderhill, the pride of Colorado : \u003c\/strong\u003eThe founding father of the Denver based Underhill brand, Townsend J. Underhill, enjoyed sudden, fleeting success. Let’s look back on a slice of local history.\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eThe true story of the New Nevada Jeans : \u003c\/strong\u003eInvestigating the great history of the New Nevada Jeans, from their discovery in a mine to their arrival in the Levi’s archives in San Francisco.\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eIn Taiwan, vintage is rising : \u003c\/strong\u003eThe Taiwanese new generation wants to prove that in terms of vintage, it can do as well as its Japanese neighbors\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eINTERVIEWS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eLarry McKaughan and Rin Tanaka \u003c\/strong\u003e: These two legends of vintage clothing tell us how their books, \u003cem\u003eKing of Vintage\u003c\/em\u003e, have become cult.\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eLynn Downey\u003c\/strong\u003e : She was the archivist and historian of Levi Strauss \u0026amp; Co. for 25 years. Of course, she now has many stories to tell.\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eAkira Tsuchida (Mushroom Vintage)\u003c\/strong\u003e : He sells the most beautiful and premium items. Items that buyers from the whole world look at with envy.\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eMichael Harris\u003c\/strong\u003e : \u003cem\u003eJeans of the Old West: A History\u003c\/em\u003e is the most geeky and well-documented book about 1850s-1900s denim. Michael Harris is the author.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eART \u0026amp; ILLUSTRATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eThree Horse Power\u003c\/strong\u003e : Unique cover painting by Greg Newbold made exclusively for \u003cem\u003eAvant Magazine\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eReal Photo “Past-Card”\u003c\/strong\u003e : Ten RPPC from the archives of the late Mike Hersh and from the private collection of Eric Maggiori.\u003c\/p\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003ePrivate Collection\u003c\/strong\u003e : Rare pieces of American Workwear from the collections of Eric Maggiori, Alberto Ulmi and Wouter Munnichs.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eEric Maggiori\u003c\/p\u003e","brand":"Outpost Vintage Co.","offers":[{"title":"Default Title","offer_id":56602991362373,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/7407\/6997\/files\/Outpost_51van54.jpg?v=1765396316"},{"product_id":"avant-mag-an-anthology-of-french-workwear","title":"AVANT MAG: An Anthology Of French Workwear","description":"\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this third issue, An Anthology of French Workwear, Avant digs into the history of France with particular focus on the workers, the farmers and the peasants during the 19th and the 20th centuries.\u003c\/p\u003e\n\u003cp\u003eConversations with Tom Gruat, the king of French workwear, but also with Denis Bruna, curator in chief of the Musée des Arts décoratifs in Paris, and Frederic Marc Marion, vintage dealer and collector of French workwear are included in this issue. There will also be talked with six experts of French Workwear in Japan, so they can explain to us how it’s booming right now in Japan.\u003c\/p\u003e\n\u003cp\u003eFor this issue Avant visits Euro Costumes, a costume rental company in Pantin, near Paris, and we talk to its owner, Pascale Bourtequoi, who explain how she build a colossal stock of antique clothes.\u003c\/p\u003e\n\u003cp\u003eFinally you will get taught how to recognize buttons on a French hunting jacket, and explain what moleskin really is.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTORIES \u0026amp; TALES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eMiners and ‘bleus de travail’ : \u003c\/strong\u003eDiscover the great history of miners from the North of France and their outfit of choice.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eThe Firefighter’s Ball : \u003c\/strong\u003e19th century indigo linen firefighter jackets attract French workwear lovers from all around.\u003cbr\u003e• \u003cstrong\u003eLe Mont Saint-Michel, Breton history : \u003c\/strong\u003eRead the story of this legendary brand, who has dressed Breton peasants for decades (and it's not done yet!)\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eJapan under the « French » spell : \u003c\/strong\u003eIn Japan, French workwear has experienced a real boom in the past years. Six store owners tell us about this societal phenomenon.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eVisiting Euro-Costumes : \u003c\/strong\u003eWalk down the aisles of the largest costume rental company in France.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINTERVIEWS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eTom Gruat \u003c\/strong\u003e: When it comes to French workwear, he is the leading reference. His interview is a must-read.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eDouglas Gunn\u003c\/strong\u003e : Founders of the Vintage Showroom, Douglas Gunn and Roy Luckett have published two books in which they highlight French workwear pieces.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eDenis Bruna\u003c\/strong\u003e : Chief curator at the Musée des Arts décoratifs in Paris, he has studied the evolution of working class clothing dating back to the Middle Ages.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eFrédéric Marc Marion\u003c\/strong\u003e : Founder of the Bazar des Poilus, he goes back in time to retrace his career.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eART \u0026amp; ILLUSTRATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eLa Moisson\u003c\/strong\u003e : Unique cover painting by Geg Newbokld made exclusively for \u003cem\u003eAvant Magazine\u003c\/em\u003e.\u003cbr\u003e• \u003cstrong\u003eDouce France\u003c\/strong\u003e : A series of French antique pictures from the archives of Tom Gruat, Romainville’s town hall, and the Museum of Bretagne.\u003cbr\u003e• \u003cstrong\u003ePrivate Collection\u003c\/strong\u003e : Rare French pieces from the personal collection of Tom Gruat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eEric Maggiori\u003c\/p\u003e","brand":"Outpost Vintage Co.","offers":[{"title":"Default Title","offer_id":56603002929477,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/7407\/6997\/files\/Outpost_50van54.jpg?v=1765396378"},{"product_id":"avant-mag-stifel-the-american-blue-dream","title":"AVANT MAG: STIFEL, The American Blue Dream","description":"\u003ch4\u003e\n\u003cstrong\u003eDescription:\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eAfter five anthologies dedicated to workwear, military and western wear, AVANT devotes its sixth issue to the brand that makes collectors the world over dream: Stifel.\u003c\/h4\u003e\n\u003cp class=\"\"\u003eIn this book, the first ever published on Stifel, Avant tells you about the life and legacy of the Stifel family, who for over 100 years produced the finest calico fabrics in the United States.\u003c\/p\u003e\n\u003cp class=\"\"\u003eToday, workwear made with Stifel wabash fabrics is considered the Holy Grail. These blue fabrics with white polka dots, stamped with the boot symbol, fetch a premium on the vintage clothing market. Why are they so fascinating? Why have they become so valuable?\u003c\/p\u003e\n\u003cp class=\"\"\u003eThis issue tried to answer these questions by interviewing all those who are fascinated by Stifel in one way or another: collectors, historians, fabric specialists, vintage dealers, and even the descendants of the Stifel family.\u003c\/p\u003e\n\u003cp class=\"\"\u003eInterviews are included with Joan Stamp, great-granddaughter of company founder Johann Ludwig Stifel, as well as historians Dave Javersak and Terry Terrell, collectors Bryan Shettig, Takeshi Watanabe, Akira Tsuchida, Bryan Lin, Kinji Teramoto and many others.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEven Mike Wolf, star host of the TV show American Pickers, who himself owns a rare pair of Stifel overalls, gave his opinion on this brand.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEvery page of this book makes us realize just how much the will of one man, who left home to pursue his dream, changed the destiny of an entire family, an entire industry, and continues to have an impact almost two centuries later.\u003c\/p\u003e\n\u003ch3\u003eSTIFEL HISTORY\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eJohann Ludwig Stifel’s Incredible Destiny : \u003c\/strong\u003eAt the age of 26, J.L. Stifel departed from a small German village to pursue his American dream in Wheeling, West Virginia.\u003cbr\u003e• \u003cstrong\u003eLife After J.L. : \u003c\/strong\u003eThe success of J.L. Stifel \u0026amp; Sons didn’t end with the death of its founding father. Three different generations managed the company for over 70 years.\u003cbr\u003e• \u003cstrong\u003eOne Boot to Rule Them All : \u003c\/strong\u003eIt’s a little logo that makes collectors all over the world fantasize: the Stifel boot. How, when, and why was it introduced?.\u003cbr\u003e• \u003cstrong\u003eHow Did Stifel Produce Its Fabrics? : \u003c\/strong\u003eTo obtain its unique wabash fabric, the Stifels had developed an extremely meticulous, multi-step manufacturing process.\u003cbr\u003e• \u003cstrong\u003eStifel’s Customers List : \u003c\/strong\u003eThanks to the archiving and research work carried out by collectors, vintage dealers, and enthusiasts, we have been able to draw up a (non-exhaustive) list of the brands that collaborated with Stifel.\u003cbr\u003e• \u003cstrong\u003eIn Wheeling, Other Stifels Have Prospered : \u003c\/strong\u003eNo, J.L. Stifel is not the only Stifel to have engraved his name in the history of the city of Wheeling.\u003cbr\u003e• \u003cstrong\u003eSt. Louis: The Stifel Family’s Other Stronghold : \u003c\/strong\u003eAnother city became the new home for a portion of the Stifel family, a place where they’d go on to build successful businesses: St. Louis, Missouri.\u003c\/p\u003e\n\u003ch3\u003eCOLLECTORS\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eCory Piehowicz \u003c\/strong\u003e: He collects antique photographs and RPPC of workers and is particularly keen on those showing them wearing Stifel garments.\u003cbr\u003e• \u003cstrong\u003eThe Stifel Exhibition\u003c\/strong\u003e : Nine lucky collectors have agreed to share a Stifel garment from their personal collection.\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e• \u003cstrong\u003eMy Stifel Archive, by Eric Maggiori\u003c\/strong\u003e : Founder of AVANTn Eric Maggiori hasI been collecting Stifel clothes for twelve years now. He introduces his personal collection in this book.\u003cbr\u003e• \u003cstrong\u003eInterview with Takeshi Watanabe\u003c\/strong\u003e : When Takeshi Watanabe signed up for Instagram in 2011 and the app asked him to choose a username, he picked “Stifel.” And he’s still the only one with this privilege.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFABRIC SECRETS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eThe Roots of Indigo\u003c\/strong\u003e : To produce his fabric, J.L. Stifel needed cotton and indigo. While we all know where cotton comes from, the source of natural indigo is far less obvious.\u003cbr\u003e• \u003cstrong\u003eThe Origins of Calico\u003c\/strong\u003e : What do we really know about calico? Where does it come from? And why is it called that?\u003cbr\u003e• \u003cstrong\u003eWhy Is It Called ‘Wabash Fabric?’ \u003c\/strong\u003e: The word has entered the vintage lexicon: Wabash. What is the origin of this name? And how does it differ from calico?\u003cbr\u003e• \u003cstrong\u003eThe Art of Repairing Wabash \u003c\/strong\u003e: Kanae Kato is probably the best seamstress in the world at repairing wabash garments. We asked her to repair a pair of overalls.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eEric Maggiori\u003c\/p\u003e","brand":"Outpost Vintage Co.","offers":[{"title":"Default Title","offer_id":56603014562117,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/7407\/6997\/files\/Outpost_49van54.jpg?v=1765396455"},{"product_id":"avant-mag-the-voices-behind-vintage-clothing","title":"AVANT MAG: The Voices Behind Vintage Clothing","description":"\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Voices Behind Vintage Clothing is a special edition of AVANT, a collection of exclusive interviews with the people who keep vintage alive.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eInside you’ll discover\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"true\"\u003e\n\u003cli\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e50+ interviews\u003c\/strong\u003e with collectors, dealers, historians, designers, and lifelong enthusiasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003ePersonal stories: the thrill of the hunt, garments as memory, identity, craftsmanship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eVoices from across the world — from rural France to Tokyo backstreets and private archives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eA cover created by \u003cstrong\u003eWestern artist Mark Maggiori\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eEric Maggiori \u003c\/p\u003e","brand":"Outpost Vintage Co.","offers":[{"title":"Default Title","offer_id":56759338402117,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/7407\/6997\/files\/IMG_91992.heic?v=1767184619"}],"url":"https:\/\/outpostvintagecompany.com\/collections\/books.oembed","provider":"Outpost Vintage Co.","version":"1.0","type":"link"}