{"product_id":"avant-mag-an-anthology-of-western-wear","title":"AVANT MAG: An Anthology Of Western Wear","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eIn this issue, AVANT goes to meet the first cowboys who populated the American West. You'll get to know how the great painters and Hollywood have greatly contributed to mythologize the image of the cowboy.\u003c\/p\u003e\n\u003cp class=\"\"\u003eOf course, and this is the primary function of AVANT: to not forget to talk about clothes and style, on the contrary. So, this issue traces the evolution of the Western style, focusing on the history of two of its most iconic pieces: the Western shirt and the Stetson hat.\u003c\/p\u003e\n\u003cp class=\"\"\u003eYou'll be told the story of one of the greatest rodeo tailors of all time: Rodeo Ben, the man who designed the first Wrangler jeans.\u003c\/p\u003e\n\u003cp class=\"\"\u003eConversations with Cowboy Phil Rupp, a sunny character who collects fancy cowboy suits and shirts, Courtenay De Hoff, a cow girl turned to television host, Barbanera’s designer and creative director Sergio Guardiand vintage collector Bernie McMahon are all included in this issue.\u003c\/p\u003e\n\u003cp class=\"\"\u003ePrefaces are written by two legends of the West: Steve Weil, grandson of Papa Jack Weil, founder of Rockmount Ranch Wear, and Lynn Downey, former Levi Strauss and Co. historian and a specialist in the history of dude ranching.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach story lets us dive into the history of the United States - especially the West - and offers a modern perspective on the way these clothes have influenced the course of history and continue to interact with our society today.\u003c\/p\u003e\n\u003ch3\u003eSTORIES \u0026amp; TALES\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eHow the Arts have mythologized the American cowboy : \u003c\/strong\u003eHere is how simple cowboy farmers became eternal and universal figures of America.\u003cbr\u003e• \u003cstrong\u003eThe Western shirt, an American identity : \u003c\/strong\u003eFirst worn by \u003cem\u003eVaqueros\u003c\/em\u003e in the 19\u003csup\u003eth\u003c\/sup\u003e century, the Western shirt has become the symbol of cowboy culture and identity.\u003cbr\u003e• \u003cstrong\u003eThe Origin of the Stetson Hat : \u003c\/strong\u003eCreated by John B. Stetson during a trip to the American West, the Stetson hat would rapidly become the headgear of millions of Americans.\u003cbr\u003e• \u003cstrong\u003eBlack cowboys: a forgotten history : \u003c\/strong\u003eLong erased from history books, Hollywood movies and rodeos, black cowboys are now slowly finding their place, mainly thanks to culture and fashion.\u003cbr\u003e• \u003cstrong\u003eDude Ranch Duds : \u003c\/strong\u003eAt the end of the 19\u003csup\u003eth\u003c\/sup\u003e century, some ranches in the Western territories began to welcome guests. This will, indirectly, contribute to the mass diffusion of the western style in the popular culture.\u003cbr\u003e• \u003cstrong\u003eDude Ranch Duds : \u003c\/strong\u003eAt the end of the 19\u003csup\u003eth\u003c\/sup\u003e century, some ranches in the Western territories began to welcome guests. This will, indirectly, contribute to the mass diffusion of the western style in the popular culture.\u003cbr\u003e• \u003cstrong\u003eFrom suffragettes to Marilyn Monroe: the rise of women’s jeans : \u003c\/strong\u003eSome brands, like Levi’s and Lee, have accompanied this feminization of jeans, adapting the cuts and models to the female body.\u003c\/p\u003e\n\u003ch3\u003eINTERVIEWS\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eBernie McMahon \u003c\/strong\u003e: He is proof that the American West has no borders: in fact, he was born and raised in Melbourne, Australia.\u003cbr\u003e• \u003cstrong\u003eCowboy Phil Rupp\u003c\/strong\u003e : \u003cspan\u003eHe is, quite possibly, the classiest cowboy in the United States. He is Phil Rupp, known to all as Cowboy Phil. A man who, in himself, is an ode to nature and colors.\u003cbr\u003e\u003c\/span\u003e• \u003cstrong\u003eCourtenay De Hoff\u003c\/strong\u003e : She grew up on a ranch in Kansas, as a little horse-riding cowgirl, and has worked in mainstream television in America for over a decade.\u003cbr\u003e• \u003cstrong\u003eJoe David Walters\u003c\/strong\u003e : He is an actor, musician and owns a company called Union Western Clothing which is making suits for rock stars.\u003cbr\u003e• \u003cstrong\u003eSergio Guardi\u003c\/strong\u003e : Born and raised in Italy, Sergio Guardi took a liking to the cowboy genre when he was a child.\u003c\/p\u003e\n\u003ch3\u003eART \u0026amp; ILLUSTRATIONS\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eElectric Desert\u003c\/strong\u003e : A masterpiece from western painter Mark Maggiori.\u003cbr\u003e• \u003cstrong\u003eImages of the West\u003c\/strong\u003e : Twelve images of cowboys, which immediately immerse us in the spirit of the West.\u003cbr\u003e• \u003cstrong\u003ePrivate Collection\u003c\/strong\u003e : Rare pieces of Western Wear from the collections of Bernie McMahon, Joe David Walters, Eric Maggiori and Wouter Munnichs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor: \u003c\/strong\u003eEric Maggiori\u003c\/p\u003e","brand":"Outpost Vintage Co.","offers":[{"title":"Default Title","offer_id":56602976846149,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/7407\/6997\/files\/Outpost_53van54.jpg?v=1765396131","url":"https:\/\/outpostvintagecompany.com\/products\/avant-mag-an-anthology-of-western-wear","provider":"Outpost Vintage Co.","version":"1.0","type":"link"}